Humphreys Media   •   July 8, 2017

Don’t have time to write an article for your blog? Well, you should make time for it or else you’re going to miss out.

‘Content is King’, this is a phrase often used by search engine marketers in strongly pointing out the importance of having regularly updated content if you want to step up on your digital marketing campaign. Google places high value on content as it gives them more information about your site. But you know who LOVES valuable content? Your target audience.

Having relevant, informative content in some way helps you hit two birds with one stone. Not only can carefully structured content help you rise up rankings, it also helps establish your brand’s authority in your field.

By giving out information on important topics or providing solutions to typical issues faced by consumers, you add value to their lives, which is core foundation for them to trust you and look up to you. Eventually, the organic shares and views your content gets will do the legwork for you; thus, lessening the need to spend on ads or allocating your team’s efforts to other forms of marketing.

If you haven’t started blogging for your website, we have the 5 reasons to do so and why you should do it NOW.

1. Increase your website’s traffic

If you don’t post new content on your site, why would people want to visit your website again? A blog gives your audience a reason to regularly visit your site. Especially if you publish quality content frequently that’s entertaining and useful, visitors will freely come to your site so as long as you publicize your content on social media or communities.

More website traffic means more people to convert into leads. More website traffic, the higher the chances your site gets to rank on Google search for target keywords. Make sure to create content that speaks to your target audience’s pain points. See what’s trending by going to communities and forums. Find frequently asked questions list them down as topics for your blog. Make sure to write powerful headlines that accurately describe the content to follow.

2. Attract potential customers

While people are more impulsive when it comes to online shopping, consumers are a bit wiser on using their resources. Since information is widely available, customers have the liberty to read through about your products and services, check out reviews and feedback, etc. Any information they gather would influence their buying decision. And if you make a good impression, then you are likely to get a conversion.

An informative blog allows your potential customers to research a solution on their own time and contact you when they’re ready to make a purchase. In the health industry, it is important to stay up-to-date with diseases and viruses. Having a blog would be a great way to display your knowledge and expertise.

However, make sure you create blog posts with best SEO practices in mind. Be diligent about your marketing plan. Be aggressive in finding the right channels to promote your content. Remember: quality is always better than quantity.

Also, make sure your blog posts inspires some kind of action. It’s not necessary that you inspire people to get a quote or call you for an appointment. Action may mean reading a related piece of content on your blog or share it on their social media profile.

3. Be an authority in your industry

To be an influencer in the health industry is a huge thing. People seek for health experts who they can trust. And the only way you can gain your potential clients’ trust is to effectively display your expertise.

Create a blog that provides medical insights on common health concerns. Focus on providing answers and immediately connect with readers with the solutions you can offer. Avoid using medical jargons and use layman terms if possible. Make sure that you write it in a way that it’s very easy to absorb.

Make sure you write content that’s very interesting and engaging that people would want to read them for learning and not just for reference. Over time, you will establish a connection with your readers through the tone and content of the blog and foster brand loyalty.

4. Be able to showcase your business’ capabilities

Your blog serves as your company’s portfolio. This is the perfect avenue to showcase your expertise in your field, update readers on research and case studies you’ve been working on, announce new programs or technology acquired in your facility, write about competitions and awards won, among other things.

Your blog is the fastest way you can disseminate information to the target audience. Compared to sending press releases to publications and news agencies which takes months to get reviewed by editors, you can do quick announcements and information sharing on your blog whenever you feel it is needed.

Make sure to build an attractive portfolio. Invest in images and short video clips. Create simple infographics and add statistics to your articles to make you more reliable. The juicier the articles you publish on your blog, the more often people are likely to visit it.

5. Continuous flow of traffic even after the first post is published

If you dedicate yourself in writing good quality content for your blog, you can assure that it will continuously attract readers and potential customers. While writing new content is crucial, you’ll be surprised how old posts can remain relevant for readers. Especially in the medical field, any information would still be vital after a few months or even years.

SEO-wise, old posts have already gained authority and rankings on search engines, which will drive more traffic to your website. Just make sure to tweak that money making article from time to time to keep it up-to-date and relevant for your readers.